Ecom Insider: Your Ultimate Guide to Shopify Apps and E-commerce Growth

Black Friday Cyber Monday (BFCM) 2025 is creeping closer, and Shopify merchants are gearing up for the biggest shopping surge of the year. But the landscape has changed—deep discounts aren’t the only way to stand out anymore. Today’s shoppers are mindful, strategic, and value-driven. They know a sale is temporary, but a brand that rewards loyalty is worth sticking with. If you want to boost revenue without slashing margins, your strongest competitive edge this year is customer loyalty . A well-built loyalty and rewards experience keeps customers around long after the BFCM chaos ends, helping you earn repeat sales and long-term retention. Below are eight loyalty-focused tactics that Shopify stores can use to win BFCM 2025—without resorting to price competition. 1. Build a Shopify Loyalty & Rewards Program Before BFCM Hits A rewards program gives shoppers a reason to return, not just buy once. Instead of offering steep discounts, reward customers for actions like: Making purchases Re...

  Most Shopify brands don’t struggle with traffic—they struggle with turning first-time customers into repeat, loyal subscribers. A shopper’s first order is filled with uncertainty. They’re still evaluating your brand, unsure whether your product is worth committing to long-term. This is where loyalty programs make all the difference. A well-built loyalty system creates familiarity, rewards small actions, builds trust, and gradually nudges customers toward subscription plans. In this short guide, you’ll learn how loyalty programs influence buying behavior and how your Shopify brand can use them to convert first-time buyers into subscribers—naturally and sustainably. Why First-Time Customers Don’t Subscribe Immediately A customer’s first purchase is usually a test. They: Don’t fully trust your brand Haven’t built emotional attachment Fear long-term commitment Don’t yet see the value of recurring orders Without incentives, most shoppers will simply checkout once and disappear. Loyal...

  7 Effective Strategies to Promote Your BFCM Loyalty Program in 2025 Black Friday Cyber Monday (BFCM) is the biggest traffic event of the year for Shopify merchants. But with higher competition and rising ad costs, the real winners aren’t the stores that convert quickly—they’re the stores that retain customers long after the weekend ends. A well-promoted loyalty program is your strongest retention engine during BFCM. The problem? Many merchants launch one but barely highlight it. If customers don’t notice it, they won’t join—and you lose valuable post-BFCM revenue. Below are seven high-impact ways to promote your loyalty program during BFCM 2025 and turn seasonal shoppers into long-term customers. 1. Build Pre-BFCM Hype With Exclusive VIP Perks Your BFCM success starts early. Create special benefits for loyalty members before the sale begins: Early access to discounts Double/triple points weekends VIP-only bundles Members-only free shipping Automatic tier upgrades Promote these p...