Top Loyalty Program Trends Shopify Stores Must Know in 2025
In 2025, customer loyalty has taken on a whole new meaning. With customer acquisition costs rising and competition heating up in the Shopify ecosystem, brands are rethinking how they design loyalty and rewards programs to stand out and drive repeat purchases. Gone are the days when a basic point system was enough. Today’s customer loyalty programs must be smarter, more engaging, and personalized to truly connect with customers. Here's how loyalty rewards programs are evolving—and what Shopify merchants should be watching. 1. Personalization is the New Standard Modern customers expect tailored experiences. Shopify stores are using customer data to offer personalized rewards based on preferences, purchase history, and behavior. Instead of offering the same reward to everyone, leading brands are using segmentation tools to make their loyalty and rewards programs feel one-on-one—and it’s working. Personalized loyalty drives more engagement, stronger retention, and ultimately, bette...