Best Shopify Loyalty Apps to Increase Repeat Purchases (2026)

 


Building a profitable Shopify store isn’t just about attracting new shoppers — it’s about giving customers a reason to come back. As advertising costs continue to rise, retention has become one of the most powerful growth levers for eCommerce brands. That’s where loyalty programs step in.

With hundreds of loyalty apps available on the Shopify App Store, choosing the right solution can feel overwhelming. Each tool promises higher retention, better engagement, and increased lifetime value — but not all apps are built the same.

This guide highlights the 7 best Shopify loyalty apps for 2026, ranked based on features, pricing, reviews, and ideal use cases. Whether you’re a small niche store or a fast-scaling brand, there’s a loyalty solution here to match your goals.

Why Loyalty Programs Are Essential for Shopify Stores

Loyalty programs help Shopify merchants grow sustainably by focusing on repeat customers instead of relying only on paid traffic. Here’s why they matter:

  • Higher customer lifetime value: Returning customers tend to spend more per order and purchase more frequently.
  • Lower acquisition costs: Referral rewards and word-of-mouth reduce dependence on paid ads.
  • Stronger retention: Points, perks, and VIP rewards motivate shoppers to come back.
  • Better personalization: Loyalty data helps tailor offers and product recommendations.
  • Emotional brand connection: Birthday rewards and exclusive access build long-term trust.

Since Shopify doesn’t include native loyalty features, third-party apps are essential for staying competitive.

7 Best Shopify Loyalty Apps for 2026

1. Easy Loyalty & Rewards

Best for: Quick, no-code setup

Easy Loyalty & Rewards is designed for merchants who want to launch a loyalty program in minutes. It supports points, referrals, milestones, and VIP tiers with automated rewards applied at checkout.

Key strengths:

  • One-click setup
  • Customizable points system
  • Auto-applied discounts
  • 24/7 expert support

Limitations:

  • Limited advanced rule logic
  • Free plan capped at 150 orders/month

2. Joy Loyalty Program & Rewards

Best for: Omnichannel and POS-based brands

Joy Loyalty is ideal for fashion, beauty, and retail brands selling both online and in-store. It offers advanced reward rules, analytics, and seamless Shopify POS integration.

Pros:

  • Strong customization
  • POS-ready
  • Deep integrations

Cons:

  • Learning curve for beginners

3. Rivo: Loyalty & Referrals

Best for: Custom-branded loyalty experiences

Rivo offers deep design control, making it a great choice for DTC brands that prioritize branding and referrals.

Pros:

  • CSS customization
  • Strong referral tools
  • Real-time analytics

Cons:

  • Requires technical knowledge

4. Smile.io

Best for: Simplicity and reliability

Become a member

Smile is one of the most popular Shopify loyalty apps, offering points, referrals, and VIP tiers with a beginner-friendly interface.

Pros:

  • Fast setup
  • Easy to use
  • SEO-friendly loyalty pages

Cons:

  • Limited customization on lower plans

5. Okendo: Reviews & Loyalty

Best for: Loyalty combined with reviews

Okendo connects loyalty with reviews, surveys, and referrals, creating a unified customer engagement platform.

Pros:

  • Visual reviews
  • Unified customer profiles
  • Strong personalization tools

Cons:

  • More complex setup

6. Loloyal: Loyalty & Rewards

Best for: Lightweight loyalty programs

Loloyal is a simple solution with popup-style rewards and social engagement features.

Pros:

  • Easy installation
  • Affordable plans
  • Social media rewards

Cons:

  • Limited analytics
  • Free plan very restricted

7. Growave

Best for: All-in-one marketing tools

Growave combines loyalty, wishlists, reviews, and referrals into a single dashboard.

Pros:

  • Feature-rich platform
  • Clean UI
  • Strong documentation

Cons:

  • Longer setup time

How to Choose the Right Shopify Loyalty App

Before installing a loyalty app, consider:

  • Ease of setup and no-code options
  • POS and omnichannel support
  • Integrations with email and SMS tools
  • Branding flexibility
  • Scalable pricing as your store grows

Final Thoughts

A well-designed loyalty program can transform occasional buyers into loyal customers who drive long-term revenue. Whether you want a quick launch with Easy Loyalty & Rewards, advanced customization with Rivo, or an all-in-one platform like Growave, the right app can significantly improve retention and repeat purchases.

Choose a solution that fits your store’s size, technical comfort, and growth goals — and start building loyalty that lasts.

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